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5 Branding Strategy Tips for Small Business Owners

What if I told you making a strategy for your small business is easy?

Sounds unbelievable, right?

Sometimes you can do it by yourself, sometimes you can’t. If you’re looking for agencies who offer brand consultancy, Sydney has some great companies for you. So, what should you know before making a strategy for your small business? Here are some of the things:

What exactly is a brand?

To put it simply, a brand is the sum total of the experiences your clients and potential clients have with your small business. A strong and good brand establishes confidence credibility and communicates what your small business does, and how it does it. Your brand lives in interactions with your clients, with the messages you post on your website, and the content of your marketing materials. Can you make a strong brand for a small business? You sure can. Here is how:

  1. Try to be unique

You need to ask yourself these three questions:

  • What makes your small business unique?
  • What is your story?
  • What do you differently than others?

These questions are extremely important, and you need to answer them. Even though you probably have all these answers, it would still be smart to run them by a brand strategy consulting agency.

  1. Grow your community

Many of the world’s best brands started out as small businesses. Apple, Google, Microsoft, all these companies focused on their communities. They still spend money on advertising, but those sums are modest. If people trust a brand’s community, they will extend that trust to the brand. It’s that simple. Since you’re a small business owner, focus on your community. Give gifts to them, and make them feel great.

  1. Build great products and services

 This might seem to be obvious, but it’s important to mention. Many small business owners focus on expanding their brand so much that they forget to check the quality of their products. Just take a look at Nokia. This company stopped making quality products at the exact moment they became successful. This proves that even a strong brand can suffer when the products or services are not satisfactory.

  1. Have a good name and logo

It doesn’t matter that your business is small, it still needs to be instantly recognizable. In fact, this is probably more important to you than to big companies. Big companies can rebrand for a short time and test the market that way. You don’t get that chance. Your name must become instantly recognizable since it will appear everywhere. Of course, having a recognizable name is not enough. You need to have an eye-catching logo to go with it. Your logo needs to make your potential client feel secure about buying your products or services.

  1. Find your company’s voice

What you say is important, but how you say it is even more important. You need to communicate your message to your potential customers clearly. Take some time to think about the brands you like and figure out what you like about the voice they are using.


Consistency is the key. Companies who specialize in making branding strategy for small business in Sydney like BrandQuest can help you immensely. You just need to figure out what exactly you want, and how do you want it. Don’t be afraid to let the professionals do their jobs; they are more experienced than you are.

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