These Six Digital Trends Are Here To Stay
When it comes to the delivery of digital content this year, and into the future, six important trends are guiding how digital agencies and those we partner with are running their business operations. And just as crucial as getting your content right, is the need for a professionally designed website to host it on. That’s why we’d recommend this website design agency in Hampshire.
To find out how digital agencies are looking to adjust their products to match these trends, read on below.
T9 Digital Agency
1. Offering More In The Face Of Shrinking Budgets
It is no surprise that clients will be looking for more at the same budget, as budgets continue to shrink. Making a profit while offering more for the same budget, will be one of the main challenges that agencies need to overcome.
Creating numerous assets from a single piece of content is one of the ways we are trying to offer more to our clients without increasing their spending. For instance, we are creating a variety of content, including sound bites, short and long clips among others, to be used on different channels from a video, such as a client case study. To create more value for money, we also work closely with our direct and agency clients by recommending ways through which they can do more with what we create.
2. Shifting The Focus To People
Small and medium-sized enterprises and global brands are shifting their communications and focus to addressing people first. Over the past two years, this has been happening, and in 2019, we are seeing, across the boards, campaigns that promote engagement among staff members.
To encourage creativity in the handling of different assets and enhance engagement, agencies need to assist clients with the identification of where and when personalisation is required. To create numerous bits of effective content, without going beyond the set budget, there is always some room to customise some content to specific groups of audiences, while also creating some content that covers a wide group of audiences.
3. Taking Advantage Of Skills Available In-House
This should be seen as an opportunity, instead of a threat, by marketing external agencies. Instead of seeing in-house teams as a threat, agencies need to search for ways through which they can complement the efforts of these in-house experts. A great starting point is to suggest fresh ideas or adjust existing ones by maintaining open communications lines at all times.
We aim to position ourselves as an extension of in-house marketing teams, by working closely with them in the long-run. To help in-house teams invest their available budgets more efficiently we appreciate the fact that some activities can be handled in-house at a lower cost.
4. Expert Skills For More Value
You will always find a jack-of-all-trades who thinks they have what it takes to handle, at a fraction of the cost, everything on their own. However, agencies should be able to show clients that they can deliver more value, than mere cost savings when it comes to getting things right. External agencies also bring a fresh, new and creative perspective to even the most capable video-savvy clients who might see the value of their services or skills.
5. Brexit, And The Associated Uncertainty
Accurately predicting the effect of Brexit on your business is quite challenging, regardless of your opinion of whether it is creating uncertainty or confusion. Now is the time to fight for your budget; and as such, you need to demonstrate the value for communication and/or marketing initiatives for businesses and the Return on Investment (ROI). When it comes to measuring performance, digital marketing activities offer up a variety of metrics. Start measuring and reporting on various marketing initiatives and activities after identifying, the metrics that are of utmost importance to your business if you are yet to do so.
6. Social Media Content Is A Gold Mine
Social media content is still considered to be the biggest opportunity. Marketing agencies need to identify novel and better ways to stand out as LinkedIn shifts its focus towards video content, and comes up with smarter ways of delivering it, the need for high quality content will rise.
In Communications, Human Resources and Marketing video content is ranked as key, year after year. It should be an important part of global and small and medium-sized enterprises’ communications and marketing strategies simply because it is here to stay.